TV and mobile – Why not both? The Anypoint Platform makes your TV commercial slots accessible to mobile advertisers, who are looking for high-quality, consistent, trustworthy video channels on which to run their ad campaigns.
Anypoint Media is already partnering with mobile video ad exchanges such as SpotX, Adobe, and DataXu, enabling them to operate on IPTV networks in South Korea with millions of viewers.
“TV and online advertising remain separate for now, but
the increasing digital viewing, technological innovation, and new measurement
capabilities are driving the two divided structures toward integration.”
– Data-driven Future of Video Advertising, Nielsen & Simulmedia, 2014
Maximize efficiency to monetize
Are you concerned with wasted ad inventory that appeals to no one? Through quick and easy integration, the Anypoint Platform can help you to monetize each and every ad slot slot in your current setup.
Furthermore, with the Anypoint Platform, you can leverage your IPTV subscriber data to target ad campaigns based on residential area, demographics, or personal interest. This opens a door to new business opportunities.
Another advantage provided by the Anypoint Platform is that you can implement a CPV-based sales model to attract advertisers who seek high-quality, yet cost-effective video ad inventory.
Providing targeted advertisement makes your inventory more appealing to advertisers, because it enables efficient budgeting for their different ad campaigns. Anypoint Platform brings that competitive advantage to you with ground-breaking technology.
| Programmatic |
Being the pinnacle of digital advertising technology, the programmatic ad operation unfortunately had been just for web and mobile territory. Anypoint Platform makes it possible for your TV network, allowing you to work with major programmatic ad exchanges all around the world in an automated fashion with lower maintenance needs.
| CPV-based |
Facing the economic slowdown and ever-growing competition, major businesses around the globe are constantly scrutinizing their spending. Advertisement budget is usually one of the first things that get a closer, suspicious look. Make them feel confident about their budget, by adopting Anypoint Platform’s CPV-based sales approach.
| Analytics |
Not a mere statistical estimation — Anypoint Platform provides the real-time actual impression data. With various metrics such as daily impressions, fill rate, time slots, unique reach, bounce rates, impressions per channel or region, you can mine for all kinds of valuable business insights that will help you to make informed decisions and act upon reliable data.