Transform your TV commercial slots into premium video ad inventory
With Anypoint Media, your TV ad avails become a reliable, prestigious video ad inventory that advertisers all around the world seek after.
FLOWER combines the high quality content of Linear TV with the accurate reporting, audience targeting, efficient campaign management of Digital Video Advertising.
FLOWER is a self-contained solution, which provides everything from campaign management, ad-serving, data analysis and reporting, system monitoring and control, channel management, device management, a self-serving platform and DMP.
To enable Digital Video Advertising, FLOWER is integrated into Ad Exchanges, SSPs and DSPs providing programmatic advertising capabilities for Linear TV.
Please refer to this page for details of FLOWER.
FLOWER manages every single ad inventory of the TV Operator for revenue optimization.
FLOWER uses the TV viewing history data of actual subscribers for targeting purposes. The combined big data, such as geo data, interests, life stage, goods of interest is used to create targeting segments. This in turn brings additional value to the TV Operator not only for Addressable TV Advertising, but by creating new opportunities such as data-based commerce and data-based personalized content by optimizing big data.
To implement FLOWER, the TV Operator does not have to invest a lot in equipment, or pay a development/tech fee. FLOWER implementation can be done by integrating the FLOWER agent on existing STBs. Also, because the FLOWER back-end is cloud-based, the FLOWER solution operates independently from the TV Operator’s head-end, thus not causing any interruptions to their existing service.
Providing targeted advertisement makes your inventory more appealing to advertisers, because it enables efficient budgeting for their different ad campaigns. Anypoint Platform brings that competitive advantage to you with ground-breaking technology.
Being the pinnacle of digital advertising technology, the programmatic ad operation unfortunately had been just for web and mobile territory. Anypoint Platform makes it possible for your TV network, allowing you to work with major programmatic ad exchanges all around the world in an automated fashion with lower maintenance needs.
Facing the economic slowdown and ever-growing competition, major businesses around the globe are constantly scrutinizing their spending. Advertisement budget is usually one of the first things that get a closer, suspicious look. Make them feel confident about their budget, by adopting Anypoint Platform’s CPV-based sales approach.
Not a mere statistical estimation — Anypoint Platform provides the real-time actual impression data. With various metrics such as daily impressions, fill rate, time slots, unique reach, bounce rates, impressions per channel or region, you can mine for all kinds of valuable business insights that will help you to make informed decisions and act upon reliable data.
See more details about these features.