FLOWER


FLOWER™

Addressable TV Advertising Solution, combining the strengths of TV and Digital Advertising

FLOWER can be classified into two separate solutions

FLOWER Addressable TV
(CSAI, Client-side Ad Insertion)

CSAI for Multicast-based IPTV, Cable & DTH Operators.

FLOWER OTT Linear TV
(SSAI, Server-side Ad Insertion)

SSAI for HLS-based IPTV and OTT Linear Operators.

FLOWER is a self-contained Addressable TV Advertising Solution that provides the following functions.

Campaign Management

Ad Serving

Data Analytics

System Monitoring

Inventory/Placement
Management

Device Management

DMP
(Segment Management)

Self-serving

The Technical Features of FLOWER are like the following:

Frame-accurate, Seamless Playback

  • Frame-accurate insertion via pre-processing
  • Seamless playback between ads

Support Various Broadcasting Environments

  • Preloading or Preloading+Streaming for different Network Environments
  • Framework specialized for stateful and reactive processing

Support Various Cues/Triggers

  • Analog DTMF
  • SCTE-35 cues
  • UTC-based virtual cues

Programmatic TV

  • Integrated with video Programmatic ecosystem
  • Ad Calls from Proxy Server or direct from the STB/Device
  • Creative Review System

Data Analysis for the TV Environment

  • Analysis of ‘Bounce Rate’ (Patent registered in Korea & U.S.A)
  • Cross-Screen ADID matching and utilization
  • DMP for self Analysis and Use

Multi-tenancy Architecture

  • Dedicated cloud resources – large operators
  • Shared cloud resources – small operators

Self-serve Ad Platform

  • For long-tail advertisers
  • Template-based Creative Generation

For more information, please contact us here.