Anypoint Media first started as Anypoint Media Group in California, USA, 2008. In 2015, Anypoint Media was founded as an Ad-Tech company focusing on Targeted Advertising Platforms for Linear TV Services. Anypoint Media has started from Targeted Advertising for Linear TV and is continuing to expand its business into data-based Commerce and Content Delivery.
FLOWER, developed by Anypoint Media, is an Addressable TV Advertising Solution, combining the strengths of TV Advertising and Digital Advertising. It has been chosen by SK Btv and LG U+ TV and is in commercial service for more than 10 Million IPTV Subscribers in Korea since Feb., 2016.
After implementing FLOWER, SK Btv and LG U+ TV has experienced a significant increase in revenue, and became pioneers in the TV Advertising market in Korea. Starting the second half of 2021, they will also be providing Addressable TV Advertising for Korean Free-to-Air Channels such as MBC.
Anypoint Media is also looking to expand globally. In 2019, Telkom Indonesia, the largest ICT Company in Indonesia, signed a service agreement with Anypoint Media to start FLOWER Addressable TV, and ever since, Anypoint Media has been looking to expand into Malaysia, India, Vietnam, Thailand, and other neighboring APAC countries, along with Japan.
- Nov, 2020 – Tested Open Auction through Google
- Jun, 2020 – Opened self-serve platform
- Nov, 2019 – Signed service agreement with Telkom Indonesia
- Feb, 2019 – Received accreditation for Ad-Tech Research Center
- Feb, 2018 – Founded Anypoint Media Singapore PTE. LTD.
- Dec, 2017 – Launched Consolidated Ad Platform, SK ONE AD
- Jul, 2017 – Launched IPTV Targeted Advertising Platform with LG U+, ART AD
- Jul, 2016 – Started Addressable Linear TV by partnering with SpotX
- Feb, 2016 – Launched IPTV Targeted Advertising Platform with SK Btv, Smart BIG AD
- Jul, 2015 – Signed service agreement with SK Btv
- Jun, 2015 – Founded Anypoint Media
Anypoint Media is providing its FLOWER Addressable TV solution to Telkom Indonesia which is the largest ICT company in Indonesia.
For TV Operators that implement FLOWER, FLOWER can provide immediate ad revenue through its technical integration and partnership with Google, GroupM, TTD and etc. FLOWER also provides premium TV Inventory to Digital Advertising partners.
For all of Anypoint Media’s Partners, please refer to this page.
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